Crisis communication planning
Planning begins with a crisis communication audit, which serves as a basis for revising or creating a communication plan. We aim to produce a practical “easy-reference” tool containing guidelines, checklists, templates and forms required to respond swiftly and effectively to an emergency. We can revise or restructure existing plans, or develop plans from scratch. In either case, our aim is to produce documentation that addresses specific crisis situations, saves time if such situations occur, and helps carry the crisis communication team through the acute stage of the crisis.
In-house training and simulation exercises
We do not believe in a cookie-cutter approach to training. We develop bespoke courses, relevant and meaningful to the participants’ level of seniority and job function, and their industries. Although we offer on-camera media training, there is far more to crisis communication than being interviewed, and our crisis communication courses can include drills and simulation exercises that require participants to practice all the skills they need in a realistic setting. We also design intensive programmes in communication strategy for senior management as well as workshops focusing specifically on media interviews.
Customized simulation exercises
Apart from including simulation exercises in our courses, we can work with clients to develop surprise crisis drills at any time of the day or week. Using professionally-trained reporters as role-players, we create a realistic and suitably demanding environment to test the effectiveness of the crisis communication team. As one participant said: “I have never been so scared to answer a phone call in my life!” These exercises are, by necessity, tough and frenetic, but they are highly beneficial and include valuable feedback sessions where the professionals give their views on how the crisis was handled and what needs to be done to address any shortcomings.
We prepare you for the worst...
Many businesses were unprepared for prolonged national lockdowns to contain the COVID-19 pandemic and eventually had to close down.
Some crises cannot be avoided, but it's possible to emerge from a crisis without substantial damage through preparation and planning for worst-case scenarios.
In a crisis, a lack of preparedness or poor management can result in harm to people, financial loss and extensive damage to the organization's reputation. In today's fast-paced media environment, with 24/7 news cycles and social networking, corporate crisis communication plans need to be reviewed and revised regularly to ensure a fast and effective response.
And not only major corporations need to prepare for a crisis: critical situations ranging from product recalls to IT system failures can have a devastating impact on SMEs and result not only in a disruption to business but also the permanent loss of customers. In an extreme case, a crisis could lead to the closure of the business.